CUSTOMER STORY VIDEOS
Every story has a big idea. Actually, that's not quite right. Every good story has a big idea. Bad stories try to say everything and end up saying nothing at all. When I'm interviewing someone during a video shoot, I'm digging for the big idea. What's the one question that everything else in this story serves to answer? I know that the customer will drone on about how much they love our product. That doesn't require digging. The key is to uncover the conflict and the high stakes that will make the audience connect with the story.
EONTI + DIGICERT: SECURE FROM HIGHWAY TO HANGAR
"Why're you going to the airport? Flying somewhere?"
Eonti and DigiCert provide the digital security that keeps you safe from exiting your home to entering the highway and from buying your ticket to barreling down the runway.
I was able to write the questions for this interview, conduct the interview, clean and detail the minivan, direct the video shoot and provide oversight on the film editing. We shot in a hangar at the Boulder Airport. It was fly.
BEHIND THE SCENES
CLOUDFLARE + DIGICERT: SAVING THE INTERNET
What do lava lamps have to do with cryptography? A lot, turns out.
Cloudflare is an innovative tech company based in San Francisco. I was able to fly out and interview Patrick Donahue and Nick Sullivan. We ended up with three videos. I was able to draft the interview questions, run the interview, oversee the video shoot and the edit.