DIGICERT CERTCENTRAL CAMPAIGN
Problem: DigiCert TLS/SSL certificates are used millions of times every day to secure websites across the globe. They were having no problem selling their certificates. But they were struggling to get more people using their certificate management software. Increasing usage was a critical aspect of their growth and retention strategy.
Soluion: We created a series of how-to videos to get users to see the value of the software right away. I came up with the concept for the series, wrote the video scripts, and helped direct the video shoot and editing process.
For more of my writing on this campaign, visit https://www.digicert.com/certificate-management/